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April 29, 2005
A Note on Marketing Science
Matthew Nisbet writes a useful article for the Committee for the Scientific Investigation of Claims of the Paranormal web site, "The Multiple Meanings of Public Understanding: Why Definitions Matter to the Communication of Science." I'll have more to say on this in a subsequent post on Marketing Biology. In the meantime, it is well worth a read. The following is one paragraph of Nisbet's conclusion.
Outside of a few specialized science outlets, the commercial mass media are likely to contribute very little to improving civic science literacy. Market imperatives and professional norms of journalists work against quality coverage of science as a body of knowledge or as an investigative process (See Nisbet et al, 2002). Instead, the media may be much better at informing the public about the institutional and political side of science, assuming such coverage is not heavy with scandal-mongering or comprised of a fragmented focus on isolated incidents and controversial personalities.
I do believe that with aggressive and focused PR the media can be leveraged to improve "civic sciences literacy." It is against their natural tendencies, but scientists can be overcome those tendencies with effort.
While I may have a quibble here or there, this is good stuff.
Posted by DuaneSmith at April 29, 2005 10:30 AM | Read more on Science - General |
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