Errol Morris tells the story in the New York Times. Here’s a sample,
Don’t get me wrong. The underlying truth of the sentence “Gold has an atomic number of 79” is not dependent on the font in which it is written. The sentence is true regardless of whether it is displayed in Helvetica, Georgia or even the much-maligned Comic Sans. But are we more inclined to believe that gold has an atomic number 79 if we read it in Georgia, the font of The New York Times online, rather than in Helvetica?
There are lots of abnormally interesting graphics and an equally interesting discussion with David Dunning of Cornell. The answer appears to be, “yes.” More is to come.
This discussion reminded me of a study by Jeff Galak and Leif D. Nelson that I reported on last year. In this study, Galak and Nelson provided evidence that the extent to which a font was condensed or open influenced the way readers thought about Mark Twain’s “The Danger of Lying in Bed.”
Via Boing Boing