Targeted Marketing: The Bible

This may be old news but it is still rather shocking.

Stock Car Bible

From the Amazon product description,

Featuring exciting and inspiring full-color inserts with photos of and insights from stock car racing’s finest personalities, the NIV Thinline Bible: Stock Car Edition is sure to be a motorsports fan’s favorite Bible. Motor Racing Outreach, a ministry to the world of motorsports, has partnered with Zondervan to create this Bible designed to delight race fans. MRO brings testimonies and photographs of the popular race personalities with whom they work on a daily basis—the drivers, the pit crews, the media spokespeople, and others associated with the world of racing. Combined with the complete text of the New International Version and offered in two innovative and cost-effective bindings, this title will make a wonderful gift for the true racing fan.

Amazing. I’m thinking about publishing a stock car edition of Šumma Ālu.
Via Boing Boing

One thought on “Targeted Marketing: The Bible”

  1. …I am being dumbstruck. What is this? Granted, I do not know much about computer games, but… ???
    And I would definitely buy the stock car edition of Šumma Ālu! Maybe also a flight-simulator based on UHF? The possibilities appear to be endless…

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